Two years ago, Rickard Falkvinge, a Swede working for Microsoft, quit his job to establish the
Piratpartiet: the Pirate Party. As its name suggests, the
Piratpartiet is a single-issue party based around the issue of piracy, and in particular, encouraging legislation to decriminalise file sharing. At the 2006 election, it secured 35 000 votes in the Riksdag; not enough to win a seat, but enough to mark its place on the electoral landscape. Like any advocacy party, the
Piratpartiet need not actually win a seat to pursue its agenda. Its electoral legitimacy - the potential for it to gain more votes in a subsequent election, away from the mainstream parties - gives it traction. Whether or not as a result of this traction, two days ago the Left Party reversed its support for anti-piracy laws, joining the Greens and the Centre Party.
Pirating copyright reform (On Line Opinion)Left Party supports file sharing (The Local)Of course, sharing of music was occurring long before the advent of broadband Internet. When I was a youngster rationing my pocket money, all I needed to do was borrow my favourite CDs from the public library, and then make a copy that would last me a lifetime. (I am still yet to own a copy of Nirvana's
Nevermind.) File sharing has exacerbated a problem, of course, but exactly what is that problem?
The problem is that people are spending less money on CDs, and pay-per-file downloads are so clumsy that they are never going to reclaim that ground. There are two groups of people who are significantly disadvantaged as a result: record labels, and high-earning artists. When Metallica's Lars Ulrich successfully sued Napster, he wasn't just spoiling a party. Metallica is a highly profitable business able to attract a seemingly endless slew of new, young fans whose natural obsessiveness encourages them to spend every cent of their pocket money on the band's entire back catalogue. However, these kids are also fickle enough to not care greatly about the band's tactile art, and are unlikely to be interested in having the tangible package for its own sake. In the post-Napster world, one click and they're done.
Metallica, however, is in the minority. Those musicians whose work is entirely an artistic product and who attract a small but nerdy audience - Shellac, for example - will continue to sell their old albums on 180-gram, 12" vinyl. Bands who continue to release albums with relevance and vitality, such as Radiohead, can take advantage of the new distribution technology to actually increase their profitability.
The initial argument that less money on CDs will result in less music being produced is, as it turns out, absolute garbage. The myspace world gives us access to more music than ever before, more-than-occasionally of exceptional quality. So what is actually happening here?
Well, the same technology that makes file-sharing cheap and easy enough to destroy the music industry is also making recording cheap and easy enough to save it. Any fool with a computer can spend a few hundred dollars on a studio-quality microphone and record an album to match any commercial masterpiece. And they do: several of my favourite albums of last year, including El Perro Del Mar's amazing debut, were self-recorded.
(Trailblazers of this tradition were managing it in the 1980s: Big Black, for example, followed in the 1990s by Sebadoh and Elliott Smith. Electronic music then dominated the self-recording world, and with records such as Air's
Moon Safari, it was well worth it.)
Many of the most prolific studios are housed in sheds or lounge rooms. Almost any band able to extract a sizeable record label advance - Radiohead, Wilco, dEUS, etc. - will no longer spend the money going to Abbey Road. They'll simply buy enough gear to build their own Abbey Road, wherever they like.
The effect of mass-file-sharing will not be the end of good-quality music - it will be the end of commercial monopoly. Over the last sixty years, a handful of large record labels has worked in concert with a handful of commercial radio stations to limit most listeners to only a handful of artists each year. The money they made from this was then spent 'finding' their next key artist; spending thousands of dollars buying the songs and the producers to make a 'quality' record; then spending hundreds of thousands of dollars on marketing. Now the days of A&R tyranny are numbered.
The major labels are hitting back through the one medium which is still both popular and monopolised: television.
Idol shows are simply easy ways for a major label to remain profitable through democracy.
For the rest of us, it is exceptionally cheap to record an album - once you have the basic gear, the unit cost per record is practically nothing. As for the distribution of music, and the potential of making a living out of it, the options there are opening wide.
I have spent the last six years writing music articles for independent magazines. For the last two years, I've been contributing to a magazine in a foreign city, having been recommended by a former home-town colleage. Two weeks ago, that colleague switched employment - as a result, I now write for a magazine whose entire staff are strangers to me. I realise that the days of getting 'care packages' consisting of new albums by Low, Arcade Fire, The Decemberists and The Hold Steady, for no reason whatsoever, are gone. I need to find another way.
And so I have come, belatedly, to blogs. There are an amazing amount of music blogs around, offering great diversity in taste, opinion, language and geography. Blogs can also support new distribution techniques. Denovali Records, a small Swedish label, offers downloads in lieu of attracting support for their operations. On the downloads page for French post-rock/metal band Celeste, is the following message:
" we have started the preorder for the new
CELESTE - NIHILISTE(S) CD/LP to gain some money in order to pay for the pressing. But since you probably would not like to preorder a record you haven't listened to before, we have decided to make the full album available for download from our side. we support downloading music, especially as a way of getting to know unknown releases. But of course we are also record lovers, so if you want to be our personal heroes, you can preorder the record and help us releasing it faster."
Music can be art. Art can be loved. Money will still change hands - fair pay for fair art. File sharing may just open music up to the people, and allow mass audiences to be more discerning, and have more investment - financial and otherwise - in the music to which they listen. In the meantime, go searching - you'll be surprised at what you find.